Company
About Emerging Media
Emerging Media is a growing media-rights company, based in the UK, with a focus on the Indian sub-continent.
We are building a market-leading reputation in the genre of talent hunts such as 'Cricket Star'. Through our network of contacts and partners, we can also offer advisory services on accessing the Indian market.
Cricket Star
Emerging Media launched its first media property, Cricket Star India, in December 2006. This was a highly successful reality TV talent hunt for cricketing talent.
Read more about Cricket Star.
Television in India
India is one of the fastest growing television markets in the world, with more than 112 million homes now having access to TV. According to a PWC study, annual TV revenues are forecasted to grow at 22% CAGR over the next five years.
India is currently the world's third largest pay TV market, with over 68 million homes having access to cable & satellite services. India is expected to join Japan as Asia's leading pay TV market by 2015.
While the Indian economy is strong and growing rapidly, the Entertainment and Media sector continues to outperform the economy as a whole, and is one of the fastest growing sectors in India.
If you would like to know more about the television sector in India, please contact us.
History
The company began as Investors in Cricket (IIC), founded in 2005 to create and commercialise sports rights that have relevance in the Indian sub-continent. IIC was formed by a group of businessmen and entrepreneurs who were convinced that their commercial acumen, can-do attitude and passion for the game would have a positive impact on cricket.
The business quickly grew and established rights to 'Cricket Star', a new interactive cricket-based reality TV show and the International 20:20 Club championship, the Champion's League of Cricket.
Read more about Cricket Star.
In early 2007, Investors in Cricket was acquired by Emerging Media, and its scope was broadened to media properties both sports-related and in other areas.